In many businesses, the camera is often closely trained on the players on the field. It’s a limited perspective that captures only the players trying to implement the manager’s messages.

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As the quintessential 12th man for your business, we make sense of the madness. If your business is fighting a good fight, but can’t seem to crack the winning formula, there might be a need to widen your focus beyond the players on the field. Take a look up into the stands. Let us help you analyze the stadium in which you are playing.

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When it comes time to make organizational improvements, it’s important to consider the broadest range of factors. Changing behaviours by changing processes to counter the impact of the environment depends on the ability to adopt these new practices. If the organizational culture is not conducive or accepting of the changes, they will not last.

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Focused on helping large companies, small, medium & family businesses, and start-ups seize market opportunities, we strive to create meaningful strategies, designs, and brands for clients all around the world.